Shopping has changed dramatically in the last few decades, and the Internet and social media have become powerful players in the marketplace. Younique is a direct sales company that uses the power of social media sites like Facebook and Twitter to attract new browsers and turn them to buyers. Consultants use their online influence to sell the company’s 4 distinct product lines: volumizing mascara, shoe jewelry, footless decorative leggings and magnetic nail polish. In return, they receive commission, the ability to recruit others to their sales team and an affordable starter kit that includes a special sales bank account for storing and spending their earnings.